On 01.07.09, In Graphics, by Tim Ngwena
Yet another TDC (The Design Cubicle) blog post with tons of resources, this time looking at Logos. Check it out and dont forget to look at Jacob’s comment too.
Up top is my number 1 rated Nike logo, aka “Swoosh”, created in 1971 by Carolyn Davidson for a fee of $35, its stood the test of time and has hardly changed. Brian Knight definately got value for money! What’s your favourite!!
4 Responses
Yeah Nike definitely got value for money, my vote for worst value for money is the BBC logo, they took the old one, and removed the slant. Cost: £5 million.
http://www.bbc.co.uk/includes/blq/resources/gvl/r54/img/header_blocks.gif
Ha ha, £5 big M’s to loose a slant! I have to say, for the BBC, less slant works, it took it out of the 80s but for NIKE, the slant works, I guess it’s because it gives Nike some 80s heritage, a story and so on, whereas with the BBC it just makes it look backward. So heres my fave of the moment… A cheeky smile from amazon that literally takes you from A to Z,
http://www.mansfielddesigns.com/amazon_logo_bb_1024.png
Check out the link
http://www.webdesignerdepot.com/2009/01/how-not-to-design-a-logo/
Here’s a true masterclass in bad logo design courtesy of the Office of Governmental Commerce:
http://www.telegraph.co.uk/news/1901656/OGC-unveils-new-logo-to-red-faces.html